The Art of Creating An Enticing Offer

Photo by Tamara Bellis on Unsplash

They did this experiment in England once. A group of people were told that for the following few weeks, hired strangers would be interfering ever-so-slightly in their lives. Nothing they would normally notice. Maybe a passerby on a bicycle or a waiter at a restaurant. Just little interactions set up to alter the course of their routines. When the study was finished, the volunteers recounted all the things that had happened to them; and some of them were seriously affected by the message they were being sent. One woman started believing in god. But here's the thing. Nothing was done to them. Their lives had carried on completely unchanged. The only thing altered was their perception. People see what they're looking for.

As a freelance content creator and web design enthusiast, one of the most important lessons I've learned is the same lesson people in active addiction learn when they begin their 12-Step program.

You've got to experiment. It's important to have the humility to challenge your beliefs and update your assumptions. 

The potential upside is that your life completely changes. The downside? Not a single thing; because even if nothing in your life changes, you taught yourself how to step outside of your comfort zone and try something different, allowing your ego to step aside and away from the driver's seat.

The Journey Begins With Uncertainty

When we begin our journey, life is made up of a lot of scattered and unrelated pieces. We must learn how to pick up the different pieces of our lives and put them back together. 

We do this by narrowing down and defining our faith; a set of principles that hold us together and holds our whole world together, guiding us in the right direction so that we may fulfill our mission and purpose.

“More than most people, a recovering individual leads a double life. They are very much an actor. To the outer world, they present their stage character. This is the one they like for their fellows to see. They want to enjoy a certain reputation, but know deep down that they have yet to earn it.”

When an opportunity arrives, the first one to seize it will win. Skills and experiences, while important, don’t necessarily give you an advantage, but guts do.

In your ability to convince others that you're right, the world becomes your oyster. You become what you believe.

Freedom is liberation from our compulsions, not the freedom to pursue them.

Success, like happiness, is not in the having. It is in the saying, doing, and believing. Nothing happens without consistent motion.

With web development and design, it's no different. You're building an identity, and there's a lot to consider.

*  *  *  *

When it comes to becoming a content creator, one of the most important questions to consider is:

How do I know what type of content or services to offer?

While it won't always become immediately present without experimentation, you can ask yourself the following questions to help the process:

  • What do I enjoy doing?
  • What are my current skills?
  • What does my current niche need?
  • What am I capable of doing?

Figure out a problem you can solve for others.

For example, if you're good at writing, choose something you can teach others about. Create and focus on one long-form piece of content.

The options, as a result, become:

  • Ghostwriting on Twitter, LinkedIn, Medium, or your own website.

  • Instagram graphics with your content repurposed.

  • Sell courses on Gumroad.

Your main job is to create multiple assets from one piece of work, considering:

  • The benefits: what transformation (the promised result) am I offering?

  • Time: How long will it take to achieve the results if my clients/readers follow my recipe?

  • Logic: Is my offer believable?

  • Guarantee: Does it eliminate risk for my clients?

The idea is to make it easy for your target customer to say yes to you or your offer.

If you're having a hard time closing a deal:

Think about what it would be like to be a customer of your business. Would you be willing to pay $10 for your own services if someone else offered them? How about $20? $50? $100? What would it take for you to be willing to spend more? Offer that to your clients and you'll be able to close the deal.

The past is only a one of reference, not of residence.

One of the best testimonials I received came from someone I'd worked with over the years, who said:

Receiving reviews like this reminds me of why I do what I do, and it's both humbling and motivating. It proves that you need more than just a good offer. You need to sell your heart because that is how great relationships are born. It's your legacy in the making.

Just the same, it's important to realize that no one should ever rest on their laurels. A little bit of discontent is necessary for your own evolution and the improvement of your offer.

A good offer will always consider the following for your clients:

  • How does it enable people to save money?

  • How will this offer save people time?

  • How will this offer simplify the person's life and work?

If you’re not constantly pushing new content, no one will buy what you're selling.

Think of a trampoline. The more you jump, the more effort you put into things, and the higher you'll go; even if you're recycling and re-purposing the same offer.

Humanize and personalize an offer in a way that no one else could.

Having the courage to sell with your heart means that you're following through with your promise, following up with your client, and keeping an authentic connection because you care about the life that has walked into yours.

Fun Fact: The root of the word courage is cor, which is Latin for heart.

As Ted Hughes once put it:

The only calibration that counts is how much heart people invest.

The Best Sellers Are The Ones Who Believe In What They're Selling

If it doesn’t come bursting out of you in spite of everything, don’t do it. Unless it comes unasked out of your heart and your mind and your mouth and your gut, don’t do it.

― Charles Bukowski

People won't necessarily remember everything you've done for them or sold to them, but they will always remember how you made them feel. Start there.

You can dominate a market simply by having personal brand leverage. That is what truly differs between two similar offers. The essence of the hand that offers it.