The tallest mountain you'll have to climb as a content creator is discipline.


There's no course syllabus, no guide, and no one to report to.


It's a permissionless act, just as this is a permissionless economy, and becoming disciplined can teach you a lot about who you are and open your eyes to the potential you have within you.


*  *  *


When I first began writing, it was during my most vulnerable years.


Over time, I began to see writing as my superpower and eventually decided to do it professionally.


Even with so many years of writing, though, I sometimes struggle with a common question many content creators have:


How do I keep coming up with ideas?


I follow the ”Keep It Simple, Stupid” design principle, continuously asking myself the same 3 questions:


  • What products, hobbies, or ideas do I have a fire in the belly for?
  • What values or beliefs do I show high loyalty towards?
  • What metrics can I shift/improve?


Or, if you'd like to put it a different way:


  • What impact do I want to have?
  • What are my strengths?
  • What fulfills me?


Building in public is the best way to document your journey, build new things, and answer these questions.


Just remember: search engines have a preference for sites (or feeds) that are continually and constantly updated.


But there are so many blogs out there, why would mine be successful?


It doesn’t matter how many blogs there are on the internet, just as it doesn't matter that there will always be someone more qualified than you for the job you're either currently working or thinking of applying to.


What matters is that your blog isn’t out there, but could be.


Essence and perseverance are the two things that truly distinguish us.


In a world filled with noise, learn to make your voice count. Learn to be louder. 


People will eventually hear you and resonate with your ideas, becoming loyal followers and consumers of your content.

*  *  *

As a content creator, what tools do you use?


While I don't use any specific 'tools', I mostly work on growing and maintaining the right mindset.


Take this infographic from Google, as an example, and re-apply it to the phase you're currently in:





Your audience will respond to either one or all of these things:


A) Content about a problem they're experiencing (relatable content, creative expression).

B) Content about a problem they're experiencing but one you've overcome. Life after the problem has been solved (solution-driven content).


Everything else is just an intangible part of the process, and you'll soon realize that the secret to being successful at anything is to learn how to lean into your natural personality.


The less you can quantify something, the more valuable it is.


Learn the technical aspects of content creation once you've found your 'secret sauce.'